--- title: The OTIF Penalty Myth - Former Walmart SVPs Bryan Boudreaux and Tracy Rosser description: Recently retired Walmart Transportation SVPs, Tracy Rosser and Bryan Boudreaux, talk through the OTIF penalty myth--it's actually an opportunity to drive efficiencies, not a plan for collecting fines. --- [![TranzAct Logo](https://info.tranzact.com/hs-fs/hubfs/Redesign_images/TranzAct-Logo_200px.png?width=200&height=60&name=TranzAct-Logo_200px.png "TranzAct Logo")](https://www.tranzact.com/) # The OTIF Penalty Myth:     Recently retired Walmart Transportation SVPs, Tracy Rosser and Bryan Boudreaux, talk through the OTIF penalty myth--it's actually an opportunity to drive efficiencies, not a plan for collecting fines. For the [full interview, click here](https://info.tranzact.com/otif-insights-from-tracy-rosser-and-bryan-boudreaux).     # Find more insights on what’s happening in the logistics industry in our Transportation Market Storm Center ## Here are a few of the resources it includes: [![storm-center-ad4](https://info.tranzact.com/hs-fs/hubfs/storm-center-ad4.png?width=850&name=storm-center-ad4.png)](https://info.tranzact.com/transportation-market-storm-center-0)   ### About Us TranzAct helps shippers like you reduce their transportation spend while providing the tools necessary to make better business decisions on an ongoing basis. Our solutions provide shippers of all modes with freight audit and payment, reporting and TMS applications, rate negotiation and savings, contract development, consulting and analysis. - [**](https://twitter.com/TranzAct) - [**](https://www.facebook.com/TranzActTechnologies) - [**](https://www.linkedin.com/company/tranzact-technologies-inc) - [**](https://www.youtube.com/user/TranzActTechnologies) ### Blog ### GET IN TOUCH We're on Your Team & We're Here to Help 360 W. Butterfield Road Suite 400 Elmhurst, IL 60126  +(630) 833 0890    [helpdesk@tranzact.com](mailto:helpdesk@tranzact.com) © 2026 TranzAct Technologies, Inc. All Rights Reserved. [Privacy Policy](https://www.tranzact.com/privacypolicy)