When a shipper issues their Request For Proposal (RFP), they often state their intent to be “Carrier-Friendly.” They use this term to imply that their shipping practices and their processes make it easier for a carrier to do business with them, and to underscore their desire to partner with their carriers.
However, using the word Carrier-Friendly does not necessarily mean that their company is, in reality, Carrier-Friendly.
Download this white paper to understand what that means from a carrier's perspective and how your company can get there.